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John Madden EA Sports 2023

In a joint effort, EA teamed up with Magellan to create deluxe Promotional Merchandise housed in a video package, aimed at introducing the new Madden NFL 23 game to influencers and journalists. The central goal was to pay tribute to the iconic John Madden and showcase his legacy in the video game; this goal was pivotal in the design process, from the initial ideas to the end result of the Promotional Merchandise.

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