The Client

RReady, a German-based company, specialises in fostering innovation leadership by equipping employees with the necessary skills to innovate. Serving a global clientele, they have successfully partnered with 40 clients across 15 different countries; their primary goal is to assist companies in unlocking the full potential of their employees through innovative thinking and effective execution of ideas.

 

 

The Challenge

RReady reached out to Magellan to find a wide variety of promotional merchandise in multiple colours, along with other items specifically designed to fit perfectly inside luxurious video boxes (also in various colours). This requirement was for their 'KickBox' program, which offers a gamified solution to managing employees, based on proven methodology; the aim with these items was to create high-quality, physical packages that highlight the spirit of entrepreneurship.

 

 

The KickBook Tool Boxes

The Kickbox methodology toolbox comes in three vibrant colours: red, yellow, and blue and is presented in luxurious video packaging; which offers an immersive experience, allowing you to clearly and fully explain your project. For RReady, this involves their toolboxes and innovation programs.

Within this toolbox, available in both German and English, we have included a Kickbook guide, templates, gadget cards, and sticker sheets for those future entrepreneurs who receive these boxes. Each item is finished with RReady's logo and their mascot, Boxley, for a complete and branded experience.

Finally, the toolbox features a special lifting shelf that includes a personalised message from RReady. Similarly, It's equipped with an automatically playing video, controls for play/pause, volume adjustment, and a ribbon lift; there are also buttons that correspond to different elements of the video, designed to inspire innovation.

 

 

Promotional Merchandise Products

In alignment with their Kickbox range, the promotional items placed at the bottom of the package and secured with a foam border included marker pens, pencils, socks, and paper clips. Recognizing the numerous advantages of promotional merchandise, like enhancing brand visibility and building long lasting relationships, RReady was also in search of additional items to offer their employees and distribute at conference events. This is where Magellan offered their help. We designed a range of products including notepads, water bottles with metal screw lids, mugs, jumpers, coasters and large Boxley teddies and stationary items.

 

 

 

The End Result

The promotional merchandise resulted in high levels of satisfaction and received positive reviews from participants in the 'KickBox' program, sparking engagement and fresh ideas. This outcome highlights the success of our partnership. It significantly boosted the visibility of RReady's brand and their programs, showcasing the effectiveness of creating projects incorporating merchandise. Ultimatlery, RReady has become a loyal customer of Magellan.