The Client and Goal

Founded in 2010, GCI Health is a global healthcare communications agency dedicated to enhancing health and supporting client goals. The agency recently hosted an employee party, emphasizing staff appreciation and strengthening its brand with summer-themed merchandise, creating a unifying and memorable event. GCI Health values its employees, enhancing their work experience with events and gifts to boost morale and productivity.

The Types Of Merchandise 

GCI's premium summer merchandise range featured luxury branded suncream, an elegant grey cotton tote bag, an exclusive pink and blue lip balm set, the sophisticated Milo waitress knife, and a deluxe Bounce beach game set.

High End Merchandise: The Waitress Knife

Using premium and distinctive merchandise is essential for creating a memorable impact and enhancing brand visibility. GCI Health's decision to add a waitress knife to their summer merchandise collection demonstrates their focus on functionality and excellence; in line with their goal of advancing people's health and wellness.

GCI Health's inclusion of a waitress knife in their merchandise shows their dedication to providing practical and elegant solutions. This reflects their commitment to quality and their vision for a healthier future for their clients.

The Branding 

Branded merchandise offers a perfect avenue for product promotion and brand recognition enhancement, allowing for full customization to match your unique brand identity and specific needs, whether for events or corporate gifts. This adaptability enables the creation of a visually striking brand image that aligns with your brand's core values.

GCI Health utilized their distinctive burnt orange color across all products, enhancing brand consistency and creating a memorable visual impact. This strategic use of colour strengthens their brand identity, ensuring their merchandise is not only visually appealing but also leaves a lasting impression on their audience.

The Outcome

GCI's five-item summer merchandise set, with its cohesive design and branding, forms a visually appealing collection that reflects the company's ethos. It not only enhances GCI's brand image but also shows appreciation for their hardworking employees. The set, especially the tote bag, also acts as a potent marketing tool, boosting brand exposure.